SEU - Georgian National University

Jonathan Darden's Online Public Lecture

On December 18, the International Relations Office of Georgian National University SEU organized an online public lecture by Jonathan Darden - Founder of PHD MEDIA, which was attended by about 60 students.

Jonathan is the founder of PHD Media, one of the largest media communications companies in the world, a creative partner of Havas Media and a leading expert in this field.

Jonathan founded PHD Media in 1990 in London with partners and today the company is a world leader with 15 billion pounds in annual turnover, with up to 7,000 employees and 100 offices worldwide.

During the lecture, the speaker discussed the following issues:

• How the idea of creating a company came about;
• What PHD MEDIA serves;
• The obstacles the organization had to face;
• The role of media communications in the modern business environment;
• Stages of media business development;
• How to attract customers for a start-up company.

The speaker shared personal business experiences with the students, gave them recommendations and thoroughly answered any questions of interest to them.