SEU - Georgian National University

A webinar on “Who are the Influencers”

Georgian National University SEU hosted the fifth, the final lecture on “Who are the Influencers” as part of the online week “Modern Media” on March 27.

The webinar speaker was Irina Onashvili, influencer and TV presenter.

Speaker Irina Onashvili spoke on the following issues:

• The essence and responsibility of the influencer
• Peculiarities of PR campaigns
• Mistakes companies make when planning marketing campaigns
• Examples of effective campaigns
• The role of social media in the modern world
• Topical issues on social platforms
• The importance of content selection, etc.

The speaker also shared her experience with school leavers / students interested in the Bachelor’s program of Journalism and wished them success.