SEU - Georgian National University

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Training Center

Social Media Marketing


Start date:

25 May, 2021

Training Period:

Tuesday, Saturday at 19: 00-21: 00

End date:

22 Jun, 2021


The SEU Training Center is announcing the admission to the Social Media Marketing Certificate Course.

Social media is the most in-demand field today. Social media marketing helps us build a brand and communicate online with potential customers. Nowadays, a social media marketing specialist is one of the most in-demand professions.

The course is designed for:

  • Individuals interested in new technologies, innovations and the digital industry;
  • Employees in the field of marketing;
  • Middle managers;
  • The ones wishing to become social media marketing managers;
  • Anyone taking an interest in this field;

No previous experience in the field of marketing is required for taking the course.

Course objectives:

  • To provide students with knowledge in the field of social media marketing;
  • To teach students how to use different social media channels for marketing purposes;
  • To teach students how to effectively create their best advertisements and using them through social channels;

The course is of a practical nature. During the lectures, the students will have practical assignments to complete. Following the end of the course, they will have to draft a final preparatory project.

After completing the course, you will be able to:

  • Plan social media campaigns, set goals, and apply them in practice;
  • Define, create, and communicate the audience of social media channels;
  • Analyze the results of the campaign on social media, determine their success, and prepare a report;
  • Work with tools needed for digital advertising (Facebook, Instagram);
  • Work with Google services;
  • Prepare an advertising brief and reporting.


Lika Moshiashvili
, Marketing Project Manager at ‘Aldagi’ Insurance Company, Head of Marketing and Communications at New Technology Labs of ‘Geolab’ and ‘Unilab’, Associate Professor at the University of Business and Technology. Since 2015, she has been delivering lectures at universities and training centers and consulting various organizations in the field of marketing and communications.

Ketevan Shavadze, Member of the Marketing and Communications Team of New Technologies Laboratory ‘Unilabi’, a student of Digital Media and Communication at Georgian Institute of Public Affairs (GIPA).

Upon completion of the course, a certificate will be issued.

Course duration: 5 weeks, 11 class meetings,

Class meeting days: Tuesday, Saturday at 19: 00-21: 00.


Registration is available at:

  • 20% discount is available for SEU students and graduates!

Contact information:

  • 9 Tsinandali St., Tbilisi, Georgia
  • Email:
  • Tel: 032 2 90 00 00 555 29 63 28
  • Bank of Georgia GE82BG0000000304043700GEL


  1. Social media platforms - their creation and effective management;
  2. Social media channels: Facebook, Instagram content types, new social media platforms and their advantages (TikTok, Printerest, Clubhouse, Tumblr);
  3. Copywriting, generating ideas through Blue Ocean;
  4. Target audience finding tools, case studies, successful campaigns;
  5. Advertising brief;
  6. Visual storytelling: online tools (,, logo generation (,, searching references (,
  7. Digital Advertising: “What is Facebook Ads Manager?” “How to create and run digital campaigns”? “Facebook ad types”;
  8. Digital advertising campaign planning;
  9. Social media management;
  10. Strategy;
  11. Final project.


550 Gel