SEU - Georgian National University

OVERVIEW

The SEU Training Center is announcing admission to the Certificate Course in Social Media Marketing.

Social media is the most demanded and needed field today. Social media marketing helps us create a brand and communicate online with potential customers. Currently, a social media marketing specialist is one of the most demanded professions.
 

The course is designed for:

• Persons interested in new technologies, innovations and the digital industry;
• Employees in the field of marketing;
• Middle position managers;
• Persons wishing to become a social media marketing manager;
• Anyone taking an interest in this field.

No prior experience is required to take the course.

The aim of the course is to:

• Give students knowledge in the field of social media marketing;
• Teach how to use different social media channels for marketing purposes;
• Teach effective advertising planning and its application through social channels.
  
  

The course is of a practical nature and during the classes the students will have to do practical assignments. Upon completing the course, they will have to submit a final project. 

Following the completion of the course you will be able to:

• Plan social media campaigns, setting goals and applying them in practice;
• Define, create and communicate the audience of social media channels;
• Analyze the results of the campaign on social media, determine their success and prepare a report;
• Work with the tools needed for digital advertising (Facebook, Instagram);
• Work with Google services;
• Prepare briefing and reporting.
  
  

Trainers:

Lika Moshiashvili - Marketing Project Manager at Aldagi Insurance Company, Head of Marketing and Communications at New Technology Laboratories: Geolab and Unilab, Associate Professor at the University of Business and Technology. Since 2015, she has been delivering lectures at universities and training centers; consulting various organizations in the field of marketing and communications.

Ketevan Shavadze - Member of the New Technologies Laboratory Unilab Marketing and Communications Team. Student of Digital Media and Communication at the Georgian Institute of Public Affairs (GIPA).

Upon completion of the course, a certificate will be issued. 

Course fee: 580 GEL

Course duration: 5 weeks, 11 meetings,

Lecture days: Wednesday, Saturday 19:00 - 21:00. 

The course starts on October 13!

Registration at:  bit.ly/3mDlMd3

20% discount for SEU students and graduates!

Contact info:

• Address: 9 Tsinandali St, Tbilisi, Georgia
• Email: [email protected]
• Tel: 032 2 90 00 00; 555 29 63 28
• Bank info:
• Bank of Georgia
• GE82BG0000000304043700GEL