On March 1, SEU hosted a public lecture by Orhan Demirovski on "Innovation in Business" organized by the International Relations Office.
Orhan Demirovski gave a public lecture for SEU business and management students on "Innovations in Business", which discussed the emergence of new trends and directions in this field, namely customer-centred digital marketing in the context of various companies, such as Tesla and Airbnb.
Orhan also spoke about his experience in developing entrepreneurial skills in students; he is the head of the Business Accelerator at Coventry University in London and helps up to 1000 students a year to shape business ideas into projects.
He is also a visiting lecturer at SEU and leads Business Plan Development and Performance Management courses.
